Optimization Score is a new product (currently in beta) that was introduced under the Recommendations tab within the Google Ads desktop platform and mobile app.
Through many rounds of creative sprints and naming workshops with the product and marketing teams, we came up with various concepts to go through user testing.
Where the product lives in Google Ads
A look behind the scenes
Here are some of the more ‘unexpected’ concepts
Here’s are some of the ‘expected’ concepts
