YouTube Find My Audience — Rose Yin / Copywriter

YouTube Find My Audience is a product Google launched for Google Ads users in 2019.

The highlight of my career with YouTube has to be when my name was featured in an easter egg on this new product website as seen below. (This is the closest I’ll get to “YouTube famous”)

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Here’s the product website

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Let’s take a tour…

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Here’s a sample of an audience profile

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Find My Audience banner ads

As part of the demand generation campaign to introduce the new YouTube Find My Audience tool. Utilizing real YouTube audience insights, I created attention-grabbing messages for these banner ads.

With the help of visuals, the ads convey the idea that business owners may not always know everything about their audiences, but fortunately the Find My Audience tool is available to help them.

Find My Audience Social ads

The banner ads performed so well that they were later animated and turned into a social media campaign. *Hair flip