I created content for the Google Ads product aimed at small and medium-sized businesses (SMBs). Given the unique nature of this audience, my content balanced both B2B and B2C needs—spanning website copy, product naming, email campaigns, newsletters, sales communications, and in-product UX. This work helped simplify complex advertising concepts, increase product adoption, and strengthen Google Ads’ value proposition for SMBs.
Featuring the cutest external content -
Smart campaigns PDF
Distributed by Google Ads sales representatives, this infographic educated small businesses on the benefits of smart technology.
I transformed internal stats into a clear, story-driven format—making technical information approachable, engaging, and relatable for this audience.
Welcome to Google Ads
Google Ads aimed to refresh the first communication customers receive after signing up. Partnering with my Art Director, I designed a friendly, conversational onboarding email that guided users through their next steps and set the tone for an approachable product experience.
When advertising rose to the occasion
I wrote this piece for the Google Ads Creative website during COVID-19 to help advertisers navigate uncertainty. The goal was to provide practical guidance and highlight strategies for keeping ad campaigns relevant and empathetic in rapidly changing circumstances.
